Group Business

One of the best ways to increase occupancy and revenue during shoulder seasons is to build a solid group business plan.  This requires research, marketing, teaming, pursuit and execution.  It takes a lot of time and effort, but can provide great return on investment.  We can help you get there one step at a time.

We research the needs and wants of various groups and how your property offerings can meet them.  Examples are room/guest capacity, meeting spaces, social spaces, special event spaces, amenities, parking, provisions for interests and hobbies, food and beverage, entertainment, activities, itineraries, etc.

We market these groups by sharing content above on your website, OTAs, social media and in partner marketing.  We share group reviews in all the right places.  We consider the impact of paid ads when necessary.

We team with local business partners to create a complete package based on the wants and needs of your groups.  Restaurants, shows, attractions, shopping, transportation, tours, etc.  We coordinate with group feeders including churches, wedding planners, event venues, marinas, corporate retreat planners, and tour operators.

We not only market groups, we pursue them.  We build a list of group leaders and contact them directly.  We post in their social media groups where possible.  We obtain leads from local business partners.

We help you put together a group business plan ready to execute.  This includes knowing whether to accept a group reservation based on the group type, size and dates and forecasted transient demand it would replace.  It includes negotiating and knowing the lowest rate you can offer to a particular group at a particular time.  Discussing other sources of revenue outside of rooms and package offerings is important.  Your sales and front desk staff must be trained and ready for a successful group business plan.